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DeKalb Farmer’s Market Logo

For the 30th anniversary of DeKalb’s farmer’s market, the Chamber of Commerce desired a unique logo to represent the spirit of the market. The design features a whimsical, hand-lettered wordmark with popular produce integrated into the letterforms. The bright color palette was specifically chosen to evoke the feeling of the summer season. Please see below for early iterations of the logo.
Logo
Branding